Dossier is a luxury scent brand for discerning detectives. Living in a noir detective film isn't easy, and when you’re hustling through back alleys, chasing leads, staying one step ahead of the bad guys, and working your way through a classic whodunnit caper, the last thing you want to have to worry about is how you smell!
The Challenge: design a bespoke packaging solution for a creative product aimed at a niche target audience.
The Q: how can we create eye-catching, luxury perfume packaging that speaks directly to detectives?
The A: using a colour palette inspired by the case files with which our audience is so familiar, we create a package design that speaks to the detectives’ experience and further speak to their sensibilities by positioning the brand in a direct correlation to memory. Using an iconic film noir-inspired typeface heightens this connection, as does the visual language formed by the thumbprint motif.
Skills: ideation, mood boarding, colour theory, typography, layout, packaging design, brand development, copywriting, inDesign, Photoshop, Illustrator, Dimension
*this work was produced as a student project for the Shillington School of Graphic Design.
